Christmas Reading List

 —  December 24, 2004

Two things, from different coasts, worth reading out there this morning:

First, from the Los Angeles Times, there is a great piece about the marketing of the NBA and the fine-line it walks trying to court the youth hip-hop generation and the white-bread suits that purchase the luxury boxes and $200 seats on the floor. It’s a dichotomy the league is balancing well now, but may come back to bite them.

For those of you who want to read a very-good preview of the Laker/Heat Christmas Day present, all the way from New York City (New York City!?!) and Knickerblogger comes the best preview of the game I have read so far. Check it out.