I’m on the phone with an old buddy from Los Angeles and he says, “dude, you should move back here.” I answer in the most predictable of ways. “Yeah, I know. That would be awesome.” An earth-shattering statement? Hardly. Will it lead anywhere? No, it’s just a handful of words during the course of a conversation in the course of a day or a week. The words go hand-in-hand with other statements or conversations that take place in everyday life. Looks like there might be rain tomorrow. I’m going to the store for a few things. The traffic out there is brutal.
In the high-stakes game of professional sports contracts, casual conversations are given heightened importance. It’s the same in the high-stakes game of business or war and peace. Words are how we communicate and they are used, shaped and shifted to suit the occasion. The NBA free agency period doesn’t start until July 1st but the appetite for news and commentary needs to be fed. Or at least we think it does. Isn’t this why I’m typing these words? I’ll proof them and insert hyperlinks and load them into an online queue. The links of course are the blood-filled arteries that attract the hits. We want some, we want more.
The folks in Houston are wading into the discussion. It spiders out to other places which naturally includes the mega-media market where Dwight Howard currently resides. The prize free agent reportedly had a conversation with his buddy James Harden. These things do happen – people send a text, pick up a call, have a communication in some shape or form. It’s rarely on record of course so it’s posited and relayed in the most common of ways – sources close to the process told… and then we get to the heart of the matter which is usually speculation but that’s how the beast is fed, right? One guy says, “dude, you should come play here.” And the other guy says, Yeah, I know. That would be awesome.”
The Dwight saga hasn’t yet begun to approach critical mass in Los Angeles. It may yet or it may not. The Lakers center has only been here for one season and the whole crazy affair was snake-bitten from the start, ending with a first-round exit as the face of the franchise watched from the sideline on crutches. If you’re looking for a full-scale media meltdown, wait a year until Kobe’s contract expires. Bring your sharpened sticks and marshmallows – the flames will be seen around the world.
The NBA finals are still nearly a week away. The draft happens in a month. And then free agency. The need to feed the beast never expires though, it is relentless and will not be sated. Sometimes the news is of a sobering nature. Sometimes it’s a thoughtful debate about a cornerstone athlete. More often it’s simply a random catch-and-shoot. Somewhere an NBA player touches a tiny icon on his screen and smiles. “I read the news today, oh boy.”