The TrueHoop Mothership Has Landed

Kurt —  January 20, 2009

I tend to join things about as often as Phil Jackson calls a timeout during an opponent’s run.

But sometimes there are offers you can’t say no to, like the Shamwow. Or the chance to join the TrueHoop basketball blogging network.

As of today Forum Blue & Gold is part of the TrueHoop Network, joining some of the best hoops bloggers on the planet — starting with Henry Abbott himself — under the umbrella of ESPN. Get the whole story from Henry himself. Check out the list of bloggers in the pulldown at the top of the page. That is an impressive group.

Regulars here will notice a handful of changes, like that banner at the top where as you can read this site is now an ESPN affiliate. The most obvious change is the video player to the right — you’ll have the chance to check out all of ESPN’s NBA videos (highlights, interviews and analysis) without ever leaving this site. There also is a new advertiser in StubHub, and if are looking for tickets to an upcoming Laker game at Staples just use the pulldown.

What is not changing is what his site is about — that is why I wanted to be part of the TrueHoop Network. It brings together top quality bloggers and what they have created then has them just keep dong what they do. No big changes, just a few little additions — which is the way I want it, I like this site as it is.

This site is a community, a group of smart hoops fans discussing their favorite sport, and it will stay that way. You are all a part of this. There will be no change in the content, no change in how things are run. We are not going to start speculating about trades or have polls about our favorite Laker girls.

Those of you that are new here, you’ll find we’re about basketball — Laker basketball, on the court. We don’t talk soap opera around the team, we break down the team and its past and future. To get an idea of some of the best stuff around here, check out the Kobe vs. LeBron part of this post from yesterday, or this breakdown of Andrew Bynum from the Orlando game.

And before you email and ask, there is a tab at the top explaining the name of the site (as well as the commenting guidelines and more about FB&G). We want to make you newcomers welcome — if we could get a wet bar in here, we would.

Now, on with the basketball and blogging. As you’ll see with the next post (coming in a few hours), the new affiliation does bring with it some big advantages.