“It’s business, not personal.”
I’ve always found that phrase to be both accurate and disingenuous at the same time. It’s usually uttered by someone in a position of power getting ready to impact another person’s life in a negative way or by someone who’s seen the affects of such a move and is using the phrase as a shield.
Right now, in the battle over BRI percentage points and the system that will govern the NBA, we’re seeing the same thing. Owners want a better business model. They want a larger piece of the revenue pie and a system – in their words - that allows them to better compete both financially and on the hardwood. Their hardline stance is based off business, it’s not personal.
Meanwhile, the players argue the same thing. They want to retain the earning ability they, as a union, have fought for and obtained over the past several decades. They want a system that allows for player movement to all teams, with few restrictions on what a player can earn with one franchise versus another. The provisions the owners seek that handicap tax paying teams by lessing the contract value and length of mid-level exception deals and disallow sign and trades by those teams limit players’ options. So, their fight rages on because it’s business, not personal.
These are the issues still at hand in these collective bargaining talks and both sides refuse to give in because from a business standpoint these things matter. However, don’t let anyone tell you it’s all that matters. Because despite the rhetoric stating otherwise, it’s personal too.
Especially from the players’ side. The players are both worker and talent in this equation. Any bargaining point that speaks to their value is not only a business move, but one that is tied directly to their worth as people who provide this specialized service. It’s cliche, but there’s nothing more personal than the time and effort the players put into improving their games (and as a result, an improvement to themselves). The counter point is that there are guys like Eddy Curry or Baron Davis (or many others) that don’t take that improvement seriously; that rest on their laurels after their signature assures them millions of dollars. But for every Baron or Curry, there’s a Kobe, Durant, Rose, Dirk, etc, etc that do take it seriously. On twitter it’s become a punch line to read “rise and grind” tweets by athletes that make claims of going to the gym to work out or improve their game(s). But just because it’s repetitive and a bore to read, doesn’t mean it’s not actually happening. Most of these guys care and want to improve; basketball is their lifeblood and with careers short and the majority of them not guaranteed a huge payday the work must be put in.
This is why fairness has become a word that’s crept into the lexicon being thrown out by the players. In the press conference following Saturday’s (again) failed bargaining session, Derek Fisher said:
We expressed as we have the entire time … if we continue to try to meet you on the economics we need a fair system. We made the moves that we needed to make to get this deal done based on the economics…they call it 51-49, but it’s really 50, with a system that is not a fair system, so that’s obviously very frustrating for us.
Fairness is a tricky concept, though. Especially when business is involved. That’s because business is about leverage. Negotiations are about what you can get the other side to agree to. What’s fair takes a backseat to what is and is not achieveable and readjusting your position based off your conclusions.
This is why the players have continued to move in these negotiations, conceding on issue after issue and handing over BRI points at nearly every meeting. They’re not doing that because they think it’s fair, they’re doing it because the owners strength and leverage in the talks demands it. If one thing is clear it’s that the players understand the path to a deal has been in moving towards the owners, not the opposite.
But when is enough, enough? When do you expect the group on the other side of the bargaining table to meet you halfway and how does that affect the tenor of the negotiation?
The answers are, we’re there and we’re seeing it now.
At this point, I can’t blame the players for holding out for the last few things that matter to them. Because even though I don’t think the concept of fairness belongs in these talks, the fact is that concept is firmly in place. The players have (seemingly) given all they can give and as the owners continue to take it’s now beyond discouraging. Understand the framework of a deal is usually put into terms of “what both sides can live with.” But, if you’re on the side that’s given nearly everything in the negotiation and the other side has simply asked for more, “living with” yourself becomes harder, no? I mean, these players have to go back and work for these teams and give their all in an effort to win in an environment that’s surely tainted by these negotiations.
It’s very much true that we’re at the time where a deal will either be made or the season is in jeaopardy. Stern’s deadline for the union to accept the offer on the table is tomorrow at the close of business and today the player reps from each team huddle in New York for a strategy session on how to proceed. And while I hope both the owners and players will meet one last time to iron out the final disputed issues, that’s no guarantee.
Just understand that whatever comes from this, whether you agree with it or not, fairness is an issue in these talks. I just hope that both sides find that middle ground where they can salvage this thing.