Kobe Bryant Goes BIG

Darius Soriano —  April 3, 2012

I’m a sucker for NBA ads (except those talking basketball ones; lets just forget those ever happened).

The league simply knows how to market the game and the stars that play it. So, it comes as no surprise that I’m loving their new BIG commercials that feature some of the game’s best players. Whether it’s Dirk walking down the tunnel, Chicago’s defense suffocating an opponent, Rondo chasing down a loose ball, or KD raining a jumper in the open court they’re all great. The imagery, the music, the words flashing across the screen…it all gets me excited about the game.

But in watching these ads, I was wondering when Kobe would get one. Well, wait no longer. Here he is working over Landry Fields, using one of his pet moves – spinning away from his man (and the second defender that’s oncoming) to hit his turnaround baseline J. Great stuff. (Hat tip to I Am A GM for the clip.)

Darius Soriano

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